ABOUT

I make complicated things clear, and occasionally funny.

I’m Kerry, a brand and content strategist with more than two decades of turning technical, tangled, or just plain dry subjects into copy people actually want to read. I care as much about the strategy behind a piece as about the sentence itself.

Right now, I lead brand and content strategy at a multi-product SaaS company. I built its first full brand system, wrote the 30-page guidelines that govern every internal and external message, and led content for three website launches: more than 30 landing pages, each written for a specific audience.

Before that, I spent nearly a decade writing research-driven city guides for a global relocation company. Along the way came healthcare storytelling for a regional coalition and technical copy for an EMS billing firm.

The other half of my résumé is in color: stylist, corporate educator, and owner of my own salon, which I grew from concept to more than 250 clients and a 90% referral rate. In hair color, tone is everything. A shade off and the whole look reads wrong. Words work the same way. Hence: Mind the Tone.