WRITER · BRAND & CONTENT STRATEGIST · EDITOR
Mind the Tone.
I make complicated things clear (and occasionally funny). I turn technical, clinical, and just-plain-complicated subjects into brand voices, websites, and copy people actually read.
Selected work.
Kore.co
A brand voice for more than a dozen products, written as one smart friend instead of a bunch of user manuals.
SmartBox
A from-scratch website that makes key programming (yes, really) worth reading.
IV Wellness
Repositioning a mobile IV practice around the one thing competitors couldn’t copy.
The Health Collaborative
Mission, member, and story content for a regional healthcare coalition.
What I do.
Brand voice & strategy
Positioning, messaging architecture, voice guides, and the brand guidelines that keep a whole company sounding like itself.
Websites & content
Site strategy, landing pages, and page-by-page copy, from the first sitemap to launch day.
Writing & editing
Campaigns, emails, profiles, long-form, and technical copy that turns jargon into plain English.